Wilson Bethel gives his shirt for a good cause

Former Y&R hunk Wilson Bethel has shed his daytime bad boy image (and his shirt) to show he is not above raising awareness for climate change. In fact, the stud, currently starring on The CW's "Hart of Dixie," took to the airwaves in a PSA about the television network's gracious efforts to be more eco-friendly by eliminating "wasteful wardrobe" and spreading the message that true environmental change will only happen when everyone addresses the problem head-on...and shirt-off!

Check out the PSA for yourself and don't forget to Give a Shirt!