Soap hunk gets sassy for Crystal Light

With Crystal Light sales lagging for 2011, Kraft decided to scrap its current ad campaign and come up with a "sassier approach." With a peek at PASSIONS alum Charles Divins' hunky chest in their newest spot, which begins airing today, sales are sure to skyrocket!

Check out the ad and an article with more information on Crystal Light's "sassier approach" here. Warning: "You're gonna get wet."