Petey Cortlandt, come on down!

When it comes to the reboot of AMC, it appears the price is right for Rob Wilson. The model/actor, who set hearts aflutter as the first-ever male model on The Price is Right, is headed east, as it was revealed that Wilson has scored the recast role of Pete "Petey" Cortlandt.

Though he's best known for his modeling, Wilson is no stranger to acting, as he's appeared in the films The Social Network, Friends with Benefits, and Bride Wars. His television credits include parts on The Secret Life of the American Teenager and The Middle.

Wilson's new on-screen mom, Jill Larson, took to the net to spill the news of Wilson's AMC casting, through both Twitter and Facebook, and who can blame her? With that smile, those eyes and a body that won't quit, Wilson deserves all the attention thrown in his direction. The actor is set to help usher in a new era of hotness in Pine Valley.

Now, this is a re-launch that we at soaphunks.net can get behind!

Production on the AMC revival began this week. Let's hope that Rob won't be the last hunk joining Pine Valley!